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If you know who your competitors are, you can just type in their domain address and get a list of their ads as well as paid and organic keywords that are running right now. If you don't know your competitors you can search for keywords or keyword phrases that will help you find websites that compete for these keywords. Once you identified the relevant web sites you can search them individually through Keyword Competitor to learn what specific online advertisements they are running right now in Google and Yahoo. Fast Mover advantage - forget the pioneers who struggled to make initial headway, now that the market's been proven cash in other efforts

SEOO is a complete Search Engine Optimization Suite to compare search engine datas between two web sites and print a detailed report. You can compare the major keywords for a domain, Google PageRank, the number of pages indexed by Google and Yahoo, the number of web sites that are linking back, the Description and Keyword meta tags, the date the website has been online since, the Alexa ranking and what type of server the site is running. It's a free service for webmasters.

Site Profiles Analyze traffic/engagement data Category Profiles Benchmark vs. a Category Tag Profiles Explore crowdsourced tagging Analytics Tools Search Analytics Find keywords driving traffic Referral Analytics Uncover sources of traffic Ranked Lists Get lists of site rankings

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search.

Do a search for your keywords and then move the bar towards "Research" and then towards "Shopping". Look at your competitors and why Yahoo considers one to be more of a shopping site and the other one to be more of a research site. By doing a quick test on our competitors I noticed that Yahoo values blogs and thus if a competitor has a blog on their site, Yahoo believes it to be a research oriented site. (as well as shopping if it finds Buy buttons and SSL check outs)

I'm confused. I don't see a "bar". The links takes me to something called "Yahoo! Research" and the homepage has several tabs but when I enter a search term at the top I get regular-looking results, not categorized ones.